Wellness Concepts Welcomes Liane Battista as Director of Sales

The best wellness solutions don’t start with a list of programs—they start with understanding people. That’s why we’re excited to welcome Liane Battista as our new Director of Sales. Liane will work with brokers, insurance providers, and employers to understand their goals, connect them with meaningful wellness solutions, and deliver the responsive, personalized experience that strong partnerships depend on.

Liane brings more than a decade of experience across healthcare, sales, and strategic partnerships. She has built her career by asking the right questions, navigating complex challenges and developing relationships that deliver lasting value. That thoughtful, people-first approach reflects how Wellness Concepts works: listening before recommending and using engaging wellness education to give people knowledge and tools they can carry into their everyday lives.

"From my first conversation with Liane, it was clear that she was the person missing from our team. Liane is a seasoned professional who brings both strategic vision and hands-on expertise that will help us accelerate our market growth. We are excited to have Liane join our team, and I know she will play a pivotal role in our future success,” said Amie Hoffman, Wellness Concepts' Founder and CEO.

“I’m excited to have joined a team that is deeply committed to delivering exceptional well-being experiences for every client and participant," Liane shared. "Since day one, I’ve been impressed by the quality of Wellness Concepts’ programming, the level of engagement it inspires, and the meaningful impact it has on people’s everyday lives. Having experienced the benefits of these services firsthand, I look forward to introducing new partners and clients to Wellness Concepts and helping expand access to the valuable resources and support we provide!”

Wellness Concepts makes wellness education accessible and engaging through experiences designed around the needs of each partner and the people they support. As one of their first points of connection, Liane will help connect partners to thoughtful wellness strategies that add value to client relationships, inspire participation, and contribute to healthier people and stronger workplace cultures.

About Wellness Concepts
Wellness Concepts delivers engaging wellness programs, on-site and virtually, using a holistic approach to well-being. We help employees build sustainable habits through interactive live experiences that make change simple, enjoyable, and effective. Our platform brings it all together for a seamless, easy-to-use experience that keeps wellness front and center. Learn more at https://www.well-concepts.com/.